second show, first rebrand.*

six degrees of memories, decisions, potentials Clifford E. Bruckmann

August 29th – October 11th 2020

*image: Rebrand, Clifford E. Bruckmann, dimensions variable, 2020

whirlpools from left to right: maybe a penthouse in south east asia; maybe a chalet in the mountains, both ⌀ ca. 206 cm, h: ca. 71 cm, whirlpool, water, led strips, water treatment chemicals, towels, 2020;
cuddly blankets from left to right: six phrases; six phrases; seven phrases; six phrases; five phrases; seven phrases; six phrases; six phrases, each 198 x 145 cm, sublimation print on polyester, 2020
from left to right: six phrases; six phrases; seven phrases, each 198 x 145 cm, sublimation print on polyester, 2020
from left to right: maybe a chalet in the mountains, ⌀ ca. 206 cm, h: ca. 71 cm, whirlpool, water, led strips, water treatment chemicals, towels, 2020; six phrases; six phrases, each 198 x 145 cm, sublimation print on polyester, 2020
maybe a city in southern california, ∅ ca. 206 cm, h: ca. 71 cm, whirlpool, water, led strips, water treatment chemicals, towels, 2020;
network (the view oh the view); network (im having trouble accessing my memories); network (i made my decision); network (im rethinking my decision); network (high functioning with a lack of structure); network (remembering the last time we met in person); network (looking forward); network (wordplay and puns); network (sometimes i feel insignificant); network (sometimes i realize that im insignificant); network (in the grand scheme of things); network (insert inspirational quote here); network (all work and no play is no fun at); network (work and no play is no fun at all); network (and no play is no fun at all work); network (no play is no fun at all work and); network (play is no fun at all work and no); network (is no fun at all work and no play); network (no fun at all work and no play is); network (fun at all work and no play is no); network (at all work and no play is no fun); network (shimmy shimmy ya); network (tommy hilfiger); network (flagship store); network (donatella versace); network (six degrees of kevin bacon); network (lukas); network (13); network (36); network (mysticism); network (friends); network (just lurking); network (acid dreams); network (area 51); network (looking for a motto); network (plastic water bottles); network (diagrams on whiteboards); network (structures are ethical entities); network (hook up with me); network (im sorry); network (im not sorry); network (youre welcome); network (diamond d); network (nigori sake); network (buddy buddy buddy); network (de la soul); network (dont judge a book by its cover); network (paris); network (beijing); network (confirm thy soul in self control thy liberty in law); network (from sea to shining sea); network (casio f-91w); network (2nd amendment); network (the american century); network (the nationalist millenium); network (the tribalist future); network (donald duck is me); network (whats the opposite of anaesthetica); network (getting old not growing old); network (salto mortale); network (torture); network (trigger warning); network (per aspera ad astra); network (rope-a-dope); network (the right to roam); network (3440 pounds 4150 euros); network (sleep hygiene); network (new york yankees tshirt ); network (minor tranquilizer); network (tranquility); network (sedative); network (relieve the anxiety behind the tension); network (when reassurance is not enough); network (floating in a tub of butter); network (chicken game); network (you are not a hippie you are a boomer larper); network (jewish world conspiracy); network (sabbatical and drivers license); network (lagonisi); network (piso livadi); network (day drinking speaking two languages hard drugs tax avoidance); network (lsd); network (champagne); network (clifford the big red dog); network (lazing on a sunday afternoon); network (im forever blowing bubbles); network (pretty bubbles in the air); network (they fly so high); network (nearly reach the sky); network (but like my dreams); network (they fade and die); network (fortunes always hiding); network (ive looked everywhere); network (i can show you the world); network (zlatan ibrahimovic); network (cute), various sets of alphanumerical characters with various lengths, SSID, 2020

Photos by Michal Florence Schorro
Courtesy of unanimous consent and the artist


Small, small world. The fact that all of us relate to each and everyone through a handful of social acquaintances might suggest empathetic togetherness across the globe. Yet it remains questionable whether and how true understanding may result from all these connections.

Cuddly blankets hanging from the ceilings ask to be wrapped around one‘s body. Their arrangement inside the space suggests something like privacy while not entirely obstructing the view on the other pools as well as the slogans and taglines printed on the neighboring blankets. The vertically sequenced text snippets cre- ate short dramaturgies which might tempt us to read deeper meaning into them. Perhaps persistent adhe- rence could make it possible to bathe in one‘s own whirlpool, to enjoy the cuddly backs of the blankets and the good life in general?

Yet the situation has a synthetic, almost hollow feel to it: nothing here is made by hand.
With the climate being thoroughly chlorinated and humid, the air seems stuffy despite the spaciousness.

Unused potential and unredeemed possibilities are the starting point to many of Clifford E. Bruckmann‘s examinations. Slogans that could be thought of as meaningful in themselves, in accumulation become flat caricatures of possible underlying value identities. A whirlpool seems all too attainable for a luxury good, and hooking into networks serves neither as a substitute for, nor a guarantee of genuine communication. Degenerating into a charade of mere illusory alternatives to the ever-repeating sequence of the world, the idea of utopia oddifies into the dystopian. Thus, Bruckmann probes the Gordian knot of a generation that has inherited a world held together by the invalidated hopes of past times.

Isn’t any undertaking futile under these conditions?

Yet, by relentlessly pursuing utopias which he has already reduced to absurdity beforehand, Bruckmann opens up a space for possible action beyond the paradigms of success and failure. In doing so, he reveals a new approach towards possibilities of communication, of finding a common language and the question to whom this should ultimately serve.

„life. people. powerful connections.“

A bunch of WiFi routers immediately ask to connect. In the background, the noise of whirlpools’ contents bubbling along at lukewarm temperature.

Mind if I take a quick dip?


text: Ilona Stutz & Lukas Züblin

Clifford E. Bruckmann (*1987, Zurich) lives and works in Zurich und Brussels